My original home town Joensuu
I hope you all had (or some of you may still have) a relaxing and nice summer. Sorry for this long break in posting, that's mostly because of my vacation. During that, I spent six weeks with my family and did some travelling in Finland. We enjoyed Finnish summer, although sometimes it's not very pleasant experience to sit in a car hours with small kids, if you know what I mean... : ) (damn you Pixmania for screwing up the delivery of the car DVD system)Now I'm back in business and will have plenty to do for catching up my posting frequency. Have to admit though, I did some work during my holiday. After couple of arrangements I'm so excited about the fact that I will be on stage at eMetrics Summit in Stockholm (canceled)! This is a huge thing for me, mostly because of my public speaking goals (thanks Tomi for the tip). And to be honest, I have to say that I haven't been speaking in an event like this ever. I should do a presentation with Allan Malmström, but I'm little bit afraid that this is about to change.
I have plenty of time to plan a good script as the eMetrics Marketing Optimization Summit will be held on 23rd and 24th of September. I will be in very good company as there are other speakers like Jim Sterne, Steve Jackson, Lars Johansson and the rest.I will be presenting the study case of SEA LIFE Helsinki - From online and offline campaign tracking to the optimization of marketing. If you can't make it to the Stockholm this year, I will try to get my presentation public and put it here. If you don't know what this event is, you can read about the history of eMetrics Summit or just take a look of this short video ad: