There was +60 attendees last night at Web Analytics Wednesday in Amsterdam. The event was organized by Frans Appels and hosted by Tribal DDB. It was really good to see a presentation from Filip Baardman, e-Commerce Manager from Hotel Management Group. Although it was in Dutch, I got a good picture how they are using Google Analytics and Website Optimizer for multivariate testing and improving conversions.
During the networking session I had a chance to talk with him and asked if they ever had considered paid web analytics solutions. His answer was perfectly in line with this Forrester Research about web analytics solutions in enterprises - they simply don't need those extra features that paid solutions have compared to free tools. Instead, they are looking for a good web analyst but have found it almost as a mission impossible. I had approximately 45 minutes presentation right after Filip. You can get my presentation by clicking the picture below.
If you want more heavy information about brand measurement, read this post from Avinash Kaushik. It was really good to see such an active audience in Amsterdam with several questions during and after presentations. Almost half of the attendees were using Twitter and there was some live tweeting going on during my presentation. Thank you for all those nice comments. It was great to get involved with the Dutch web analytics community. Interesting people and discussions afterwards and couple of beers of course... : )
