- over 3 million people uses Internet in Finland
- more than half of these users are buying online
- there are approximately 5 million searches per day
- up to 80 % of searchers ingore paid listings
- almost every searcher is looking at the two or three top search results
- searchers spend less time looking at results ranked below top three
- almost 90 % of searchers don't scroll down if they find something useful on the top results
Sources: Tilastokeskus, Digitoday and Search Engine Marketing, Inc.