Google rules - at least in Finland

When it comes to search engines, Google seems to rule the market. This may not come as a surprise to anyone. I started reading about Search Engine Marketing, Inc. and got couple of interesting firures from the beginning.

• Google leads in customer loyalty: 66 % of searchers don't switch to another search site
• Google's global share of searches is 43,7 %, Yahoo 28,8 % and MSN 12,8 %
  

In Finland the figures are totally different. According to Naviatech's research Google's share is 94,3 %, Windows Live 3,1 % and MSN 2,5 % (measured by Index Tools from 22 sites during 1.1.-20.6.2007).

www.naviatech.fi collected about 8,500 visitors total at the same timespan and 25 % of them from Google. 98,75 % of all searches to our site came from Google (well, we have optimized our site especially with Google in mind), but it's still pretty much, isn't it?

It's quite obvious where marketers should focus their efforts. And they will: according to Divia's research, marketers think that the search engine marketing is very important and they are ready to invest. Banner and search engine marketing are relatively growing most in the area of digital marketing.

Sources: Index Tools statistics, Helsinki School of Economics, Search Engine Marketing, Inc. and www.tietokone.fi