I'm not happy at all how these financing things went and what were the arguments, but what has happened afterwards - that's another story. So we're not going to make millions and billions of euros with proprietary licences in the future (I'm not sure who eventually can, Bill Gates maybe?), we had to adjust our strategy and position for the future. Now we have eZ Publish, a free (GPL) open source CMS for customers, and to support our services.eZ Publish is not a simple "web publishing" tool and it is not developed entirely by the community. It is a hard core content management system which development processes and security has been tested and sertified by the US department of defence. This also means that there's a commercial company behind where you can buy support and sotware maintenance/updating services. From analytics and optimization point of view, there's lots of good features in eZ Publish:
- easy page template management for quick implementation of web analytics software and goal tagging
- version management with "show differences" function - excellent for A/B or multivariate testing
- automatic page/article/element titles (which you can customize too)
- clean URLs and possibility to make URL aliases
- comprehensive internal site search
- out-of-the-box tag clouds and sitemaps
- editing possibility for alternative image text